Cool campaign for DirecTV by Grey New York. Check out his miniature giraffe.

http://www.psfk.com/2010/07/a-creative-brief-to-guide-social-media-efforts.html

This year there will be no book. In exchange you can view all shortlisted and awarded work here

World Cup 2010 round-up.

How do you get people to donate money to clean water in Africa? By selling them the dirty water that is the cause of the problem.

It might be the only creative brief that can give you a Nobel Peace Price. Can you crack it?

http://www.theimpossiblebrief.com/

Poke London and Orange went to Glastonbury and took a huge photo. Now they invite the 70.000-strong crowd to find and tag themselves. If they succeed they will set a world record.

The photo was created by stitching together 36 photos.

http://glastonbury.orange.co.uk/glastotag/

Roboilr is a blog by Robert/Boisen and Like-minded where we post stuff that intrigues us. You are welcome to follow us on twitter.com/robertboisen